A Wake Up Call About Drinking and Driving

There are countless PSA’s on how drinking and driving do not mix but Ariyawat Juntaratip takes it a step further. The Creative director and his team at Leo Burnett Group Thailand have created a striking black and white visual spanning all kinds of drinkers for the Don’t Drive Drunk campaign. From a man taking hits straight from the liquor bottle to the woman sipping wine from a fluted glass, the message that all drinkers are committing suicide if they drink and drive sends a chilling and powerful message.