Ads Show Magical Doorways Into Food

Ogilvy & Mather New York partnered up with ad agency Ars Thanea to create a whimsical and delectable print campaign for Dupont Nutrition & Health. With the tagline “Fresh Thinking. It’s What’s Inside,” scientists at the research & development company touts unmatched expertise in solving today’s food and nutrition challenges. Keeping consumers in mind, their researchers aim to bring quality and value to food without sacrificing nutrition and taste through the use of innovative science.

dupont-whats-inside-doorways_01

dupont-whats-inside-doorways_02

dupont-whats-inside-doorways_03

dupont-whats-inside-doorways_04

dupont-whats-inside-doorways_05