Honda Wants You to Press ‘R’

Honda gets in on the guerrilla marketing with its latest commercial for the Civic hatchback. Together with agency Wieden+Kennedy London and directed by Daniel Wolfe, the automotive giant unleashes ‘The Other Side,’ an interactive ad that lets the viewer seamlessly toggle between perfect dad and getaway driver by simply holding down the ‘R’ on the keyboard. The brilliant promo shows the classic Civic hatchback capable of handling the everyday demands of a family while placing the stylish, agile Type R in high-speed chases to exhibit just exactly how the brand caters to all walks of life. Head on over to and immerse yourself in a little switcharoo.