Jeep Ad Will Make You Flip

Jeep partners with Leo Burnett France to create a new ad campaign to match the sophisticated rugged Jeep lifestyle. At first glance, the ad looks like an animal head set against a burlap background but when flipped over, reveals a picture of another animal cleverly hidden within the same image. With the motto “See whatever you want to see,” the creative optical illusion ad merited a gold award for press at Cannes Lions. According to the ad agency, “These three stunning visuals show a giraffe head, an elephant’s head, and a deer head. The hook then invites the reader to return to the announcement to discover an animal at the other end of the world. A nice invitation to travel.“

For another article on creative marketing, try 51 Absolutely Creative and Clever Advertisements.