Watch the Greatest Poop-Related Ad in History

Squatty Potty is a footstool that slides away under your toilet to bring your knees up to a squatting position while you poop. Basically, it makes your pooping easier and healthier. What isn’t easy is the fact that advertising a poop-related product–no matter how terrific it is–is kind of tricky. Thus, Squatty Potty mustered all its creative genius and came up with an ad that stars a unicorn, a bard, and rainbow-colored poop that’s more like soft-serve ice cream. Yes, you read that right. The commercial is kind of lengthy, but it’s worth a watch since it’s hilarious, inventive, and most of all, effective. This is the greatest poop-related ad you’ll ever see.