A Personal Touch on the Cold World of Corporate Logos

Sara Marshall applies a personal touch to brand name logos we are all familiar with in the series ‘Brand by Brand.’ The New Zealand-based artist reimagines what it would look like if corporate designs steered more towards personalization versus the minimalist trend the suits been favoring lately. From the delicate, curved typography to the varied stylized fonts, the logo redux is an eye-opener on how a little more thought can redefine a brand to resonate closer to the consumer’s heart.