Bruce Yan Replaces Classic Brand Logos with Familiar Characters

Bruce Yan capitalizes on our love for brand logos and animated characters in his new series called “Brand New”. He intertwines some classic brands with well known and some fringe animated characters to create his own spin on branding. Yan used a laser cutting/engraving machine to cut out the pieces and hand-painted all the parts before assembling each logo for a dimensional look. He explains, “I really wanted to create art that looked like large logo signage.”

Michelin/Stay Puft Marshmallow Man

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Starbucks/Ariel

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Bob’s Big Boy/Astroboy

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Morton Salt/Miyazaki

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BIC/Charlie Brown

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Girl Scouts of the USA/Ghibli

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Play-Doh/Richie Rich

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Arm & Hammer/Mario, Mario Brothers

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