Bubble Wrap That You Wouldn’t Pop

Japanese designer Daisuke Akiyama wants to make it harder to enjoy a whimsical pastime. Watching a solitary goldfish swimming in it’s fishbowl inspired him to come up with the goldfish bubble wrap. The illusion of miniature goldfish swimming in each bubble transforms the common packing material. Akiyama states, “We usually have an inclination to pop bubble wrap. But by printing goldfish I’ve made it psychologically more difficult to pop.” His idea is still a prototype so we can still pop away, guilt free.