Clif Dickens Hits the Nail on the Head With Honest Slogans

Branding and logos are an integral part of a company’s marketing campaign. It’s a way for businesses to let the public know their objectives and what makes their products and services stand out. However, sometimes their slogans are just slightly off and sometimes, they just don’t fit. Honest Slogans captures exactly what the collective masses really think and we find it to be laugh out loud funny. Graphic Designer Clif Dickens, creator of the popular blog, comments “All advertising is puffery, trying to have this target audience live in this bubble where the product is glorious. The whole idea is that everyone knows that’s not true. The whole idea is stripping all this down, cut the BS and ‘Here’s what I really think about this.’” The initial idea came from an incident at a restaurant where Dickens ordered a Coke and the waitress asked him, “We don’t have Coke. Is Pepsi OK?” Dickens’ gentle mockery has gone viral since its inception two years ago and has even earned him a guest blogging spot on The Huffington Post.