Fashion Santa Heats Up the Holidays

‘Hip’ is not exactly what comes to mind when we think of Santa Claus but this ain’t no ordinary Santa. Meet model Paul Mason, otherwise known as ‘Fashion Santa,’ whose dapper suits and charming smile is gracing Toronto’s Yorkdale mall during this holiday season. And did we mention that he’s not at all built like jolly old Saint Nick? From his slim physique to the fashion-forward ensembles from high-end labels like Ferragamo, John Varvatos and Moncler, Fashion Santa is breaking the mold in more ways than one. And in the spirit of the holidays, Yorkdale will donate $1 (up to $10,000) to Sick Kids Foundation for every selfie taken with Fashion Santa and uploaded to social media with the hashtag #YorkdaleFashionSanta. Yet another reason to celebrate Santa’s sleek makeover.

paul_mason_fashion_santa_yorkdale_mall_01

paul_mason_fashion_santa_yorkdale_mall_02

paul_mason_fashion_santa_yorkdale_mall_03

paul_mason_fashion_santa_yorkdale_mall_05

paul_mason_fashion_santa_yorkdale_mall_06

paul_mason_fashion_santa_yorkdale_mall_07

paul_mason_fashion_santa_yorkdale_mall_08

paul_mason_fashion_santa_yorkdale_mall_09

paul_mason_fashion_santa_yorkdale_mall_10

Lost, then found: Via