New McDonalds Ad Show Signs of Support and Encouragement

The golden arch is one of the most widely recognizable signs around the world but the message below it hits closer to home for many in the U.S. For years, McDonalds signs across the nation have been used to spread messages of love, hope and encouragement during times of hardship and times of joy. The montage was created by advertising agency Leo Burnett and according to them, “McDonald’s new campaign shows that lovin’ is more than a catchphrase, it’s a value at the heart of every McDonald’s restaurant.” The video called ‘Signs’ display the collection of heartwarming messages on each franchise marquee set against the voices of a children’s choir singing “Carry On” by the band Fun.