One Star for a Crack, Snog or Sack at Road Lodge

Hilariously embracing their mediocrity and wearing their one star — often inappropriately — with chest-beating pride, this campaign is akin to anti-advertising. “We use our one star for what counts” runs the tagline above the Road Lodge hotel posters, with that star positioned over a man’s ass crack, the tongues of an elderly snogging couple and between the legs of a wrinkly sunbather. If these images don’t tempt you to book a room, nothing will.