Powerful Ad Campaign Raise Awareness on the Impact of Destroying Natural Habitats

Design studio Grabarz & Partner commissions Bangkok-based CGI studio Illusion to create powerful imagery for the environmental foundation Robin Wood. Designer Surachai Puthikulangkura borrows a technique from double-exposure photography to drive the cause home for the non-profit organization whose mission has been to fight against careless deforestation since 1982. The campaign’s ultimate goal is to raise awareness on the deadly impact of continuing to destroy natural habitats and with the statement ‘Destroying Nature is Destroying Life,’ the group’s compelling visuals of wild animals slowly disintegrating into smoke and fire sends a poignant message about our own roles in preservation.