Real Men Do Yoga

You know those tiny green soldiers every boy had when they were growing up and recently made famous by the Toy Story trilogy? Well, they’re back and this time, they’re embracing their inner yogi. Dan Abramson, founder of Brogamats (yoga merchandise tailored for men) is taking Yoga Joes to Kickstarter to get production going in time for Christmas. Continually inspired by the meditative exercise, the entrepreneur and avid yogaphile aims to inspire everyone to try the yogi lifestyle and hopes that the little green army men will help him spread the word that even macho men needs to try a Tree Pose or two.