Stripped Down Version of Your Favorite Products

In today’s consumer world, a product’s packaging can be the Wow factor that tips the scale over to its overall desirability. Antrepo, a multi-disciplinary design studio based in Istanbul, presents a minimalist redesign of well-known brand names to challenge the consumer in all of us to reassess the desirability of our favorite products under this new light. While some packaging ends up looking generic, the majority of the items end up with a cleaner look that offers a breath of fresh air in today’s world of noisy designs.

For another article on packaging redesigns, try Organic or Designer?