Thought-provoking Project Reveals Truth About Glamorized Instagrammed Photos of India

Everyone knows that photographs only tell one-side of the story and Limitless aims to expose the reality of what advertisers choose to show consumers versus what the reality is with ‘Broken India.’ The Singapore-based Indian company started the thought-provoking project with the goal of telling the ugly truth behind the smoke and mirrors put forth by Indian travel photos on Instagram. Taking photos of various places in India and framing only a fraction of the entire image with captions of ‘Beautiful India’ while leaving the majority of it out and captioning it with ‘Broken India,’ the company hopes the truth will initiate change in a country where poverty and pollution run rampant.