Ad Empowers Girls and Women of All Sizes

A survey done by UK-based fitness advocacy group Sport England found that the main reason holding women up from getting more active is the fear of judgement. In an ad featuring real women engaged in athletics and other physical activities, the campaign ‘This Girl Can’ aims to inspire by featuring females of all ages and all body types sweating it out, being active and most importantly, looking fierce and strong while doing so. Set against Missy Elliott’s ‘Get Ur Freak On,’ and with the tagline “I Jiggle Therefore I am,” the ad is inspirational for anyone who is looking for motivation to get started on that New Year’s fitness resolution.