Axe Anarchy Promotes Equal Opportunity Attraction

Axe is known for making products that caters to attracting females and to end the injustice, they came out with a line that included women too. Looking to promote the “For Him” and “For Her” variant, Jean Yves Lemoigne was commissioned by BBH London to create the perfect imagery for Axe Anarchy. The advertising photographer created the perfect scenes where the AXE effect takes a hold of two forces who find each other so irresistible and quite oblivious to the ensuing chaos if they stepped any closer to each other. The resulting images are vividly colorful, clever, and so totally Axe.