Clever WWF Ad Campaign Camouflages Endangered Species

In the WWF/Botanimal campaign, creative masterminds Anaïs Boileau and Samuel Volk use their advertising brilliance to help The World Wildlife Fund save more animals. The evocative images are expertly Photoshopped to imbed endangered species into forested landscapes with the tagline, “Donate to save a tree and save 875, 000 species for free.”

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Lost, then found: Via