Hyundai Embarks on an Epic Delivery of a Message

Stephanie, a little girl from Houston whose dad works at the International Space Station, misses her father and wanted to let him know just how much. Hyundai came up with a record-setting solution to deliver a message for her in an epic way for their New Thinking Campaign called A Message to Space. And just as its name suggests, the message, transcribed exactly as how Stephanie wrote it, was written onto the sands of Delamar Dry Lake, Nevada by 11 Hyundai Genesis. Measuring in at a massive 5.55 km or 1.6 times the size of Central Park, NY was large enough to be seen by her dad who took a picture of it from space and earned Hyundai the Guinness world record for “The largest tire track image.”