Motion and Powder Make Perfect Partners

Powder and motion create the perfect symphony in the new ad campaign promoting powdered milk for Dutch dairy company Campina Friesland Kievit Creamers. Belgian photographer Jeffrey Vanhoutte and film director André Nicolas Vantomme captures moments in time where acrobat dancer, Noi Pakon, releases a handful of powder to create an angelic silhouette for a stunning visual effect. Photography and scenography combined with the precision Broncolor lighting makes for a dramatic and powerful performance art suggesting all the benefits one can reap from drinking milk.

View another photography project with parkour and flour in The World of Parkour by Ben Franke.